Put Your Name On Your Blog

How come so many more bloggers don't put their name on their blogs and articles?

I'm finding so many people have launched blogs that have no personality at all. They don't put an author name on their articles, they don't put their name on the blog itself, and very few ever add a photo or bio on the side column.

In fact, when I visit the "About" page on those blogs, they don't even describe themselves. They simply describe the point of the blog, and do nothing to establish their credentials...

The state of the Internet today is that there are millions of bloggers, with the majority of them struggling to get any visitors. And most of them are writing about the same subjects that top bloggers are writing about.

So, when you visit a blog for the first time, your immediate thought is, "Who the Hell is this guy?" Why should I get my SEO tips from a mysterious writer, when I can get them from Danny Sullivan or Rand Fishkin, et al?

In such a crowded community, the commodity is the blogger him/herself, not their blog or their writings. The reason why the top bloggers are where they are is because of who they are. Think about building your credentials. It would help to at least describe yourself on your blog.

A blog is really more about what you have to say, as it is just throwing content out there.

Think about what PageRank is about. The only way to get a lot of inbound links from other websites is to become credible, authoritative, and reputable.

How are you going to become that if you don't put your name and identity on your blog?  ✓