A luxury resort operator, Hacienda Tres Ríos, which is based in the Maya Riviera of Mexico, has pledged to donate one mangrove tree for every new fan that "likes" its Facebook page...
http://www.facebook.com/HaciendaTresRios.Resort
The publicity stunt, which started on October 7, 2010, got under way with 3,385 existing fans, with a goal of adding another 3,000 fans. The mangrove trees will be planted in Cancun as part of a reforestation effort.
And if you happen to "like" their page, they'll give you a "I'm an official mangrove donor" medal, which is actually a virtual medal that publishes to your Facebook wall, inviting all your friends to check it out.
But they also offer existing fans the same medal just by clicking on "Suggest to Friends".
It's one way to boost fans without spending advertising money on Facebook, though I imagine they're spending money on trees. But then again, they score points on the environmentalist front as well. ✓
http://www.facebook.com/HaciendaTresRios.Resort
The publicity stunt, which started on October 7, 2010, got under way with 3,385 existing fans, with a goal of adding another 3,000 fans. The mangrove trees will be planted in Cancun as part of a reforestation effort.
And if you happen to "like" their page, they'll give you a "I'm an official mangrove donor" medal, which is actually a virtual medal that publishes to your Facebook wall, inviting all your friends to check it out.
But they also offer existing fans the same medal just by clicking on "Suggest to Friends".
It's one way to boost fans without spending advertising money on Facebook, though I imagine they're spending money on trees. But then again, they score points on the environmentalist front as well. ✓
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