AdKeeper Launches New Advertising Network

A new advertising network launched yesterday called "AdKeeper", which allows visitors to "keep" an ad banner.

It places a little "k" icon in the bottom-corner of the ad. When a user clicks on it, the ad banner is marked for later viewing. Meanwhile, the visitor can continue reading the webpage they're on.

Later on, the visitor can log into their own AdKeeper account to view all the ads they kept. They can click on them in there, or view additional materials associated with the ad.

They can even rate the ad, and share the ad on Facebook, Twitter, et al.

So will this be popular enough to kill AdSense? Well...

It doesn't appear AdKeeper works with other advertising networks like AdSense, ValueClick, etc. Any advertiser wanting to add the little "k" on the ads must buy through AdKeeper.

Right now, there is no option for publishers to sign up with AdKeeper. However, there are some publishers on the advisory board of AdKeeper, such as Federated Media, Huffington Post, New York Times, and Yahoo, and perhaps ads will be display there initially.

Advertisers, on the other hand can sign up, and they will enjoy free ads until July 2011.



So why in the heck would people want to "keep" ads?

AdKeeper explains that people already do this, in form of coupons and brochures. AdKeeper is simply taking a time-tested practice that traditional advertisers are already familiar with and understand.

The fact that online advertising has different metrics and targeting criteria has made traditional advertisers confused and slow to spend more money online.

And in fact if you look at AdKeeper's line up of advertisers right now, they are all traditional advertisers like Ford, General Mills, Pepsi, Sara Lee, etc.  ✓