So I'm just going to say what other marketers don't want to say out loud. Facebook is better than Twitter.

That is, if you want to conduct a social media campaign, and use it to refer traffic to your website, Facebook is far more superior.

Google Analytics for my largest website (Interment.net) says that in the last 30 day period (Jul 2 to Aug 1), referrals from Facebook versus Twitter were as follows...

Facebook: 10,326
Twitter: 5

Yeah. Only 5 measly referrals from Twitter versus 10,326 from Facebook.

The biggest reason for this is because Facebook's in-house search engine will display results from Bing if it can't find any pages or people matching your search query exactly. This is where I get the bulk of my referrals.

Which begs the question, what are you doing to rank high on Bing?

Whereas with Twitter, what you're primarily getting are techie people, or computer savvy people. That's largely who uses Twitter. If your target audience is people like this, then it makes sense to focus your marketing campaign there.

But if you're like me, and you're targeting non-techie folks, you're better off spending more time developing your Facebook presence.  ✓