One thing I learned when working for HNC Software several years ago is that you'll never get ahead with more management.
That is, the more time you spend doing something, the less you're going to come out ahead.
Some of the blogs I created proved to be failures simply because they required a lot of work to maintain. If I was to put a dollar figure on the amount of time I spent finding material to write, and then actually writing the content, I was spending an awful lot of money, and earning little of it back.
Blogs like Strange New Products, Junk Food Blog, Cool Website Ideas, Biker News Online, seemed like great ideas, and they did fetch a lot of traffic. But they also required a lot of my time just to find something new to write. And even though they brought in a respectable amount of revenue, it still didn't compensate for the time I put into it.
So one of the primary requirements for launching a new website or blog, is that it has to cost little to generate content. The least amount of time and effort to write, but with the most amount of advertising revenue to earn, that's the best scenario.
With Strange New Products, I would sometimes spend a few days before I actually found something to write about. That is, I would sit at my laptop, reviewing all the press release sites, the news wires, and various online stores, looking for a strange new product to blog about. If I valued my time at just $25.00 per hour, then I could spend $200 to $600 just to find inspiration for one blog post.
Obviously, that's wasteful.
Contrast that with a current blog of mine, Best Beef Jerky. Beef jerky manufacturers are sending me packages of jerky to review. In other words, the content ideas are coming to me, instead of me finding them. It takes me a lot less time to generate content this way, and on top of that, I'm getting free food.
If you're going to make a business out of writing blogs, how efficiently can you generate content on a daily basis? ✓
That is, the more time you spend doing something, the less you're going to come out ahead.
Some of the blogs I created proved to be failures simply because they required a lot of work to maintain. If I was to put a dollar figure on the amount of time I spent finding material to write, and then actually writing the content, I was spending an awful lot of money, and earning little of it back.
Blogs like Strange New Products, Junk Food Blog, Cool Website Ideas, Biker News Online, seemed like great ideas, and they did fetch a lot of traffic. But they also required a lot of my time just to find something new to write. And even though they brought in a respectable amount of revenue, it still didn't compensate for the time I put into it.
So one of the primary requirements for launching a new website or blog, is that it has to cost little to generate content. The least amount of time and effort to write, but with the most amount of advertising revenue to earn, that's the best scenario.
With Strange New Products, I would sometimes spend a few days before I actually found something to write about. That is, I would sit at my laptop, reviewing all the press release sites, the news wires, and various online stores, looking for a strange new product to blog about. If I valued my time at just $25.00 per hour, then I could spend $200 to $600 just to find inspiration for one blog post.
Obviously, that's wasteful.
Contrast that with a current blog of mine, Best Beef Jerky. Beef jerky manufacturers are sending me packages of jerky to review. In other words, the content ideas are coming to me, instead of me finding them. It takes me a lot less time to generate content this way, and on top of that, I'm getting free food.
If you're going to make a business out of writing blogs, how efficiently can you generate content on a daily basis? ✓
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