Seems like on Twitter you find all these "social media consultants" now. It's like that's the new SEO these days.
Everyone wants to be the social media guru, because that's the buzzword now.
Social media consultants are pumping out propaganda on their websites, blogs, and Twitter feeds. They're clamoring to get guest articles into the top websites and magazines, telling businesses that if they're not using Twitter, they're losing money.
And businesses are apt to believe this because they keep reading about Twitter everywhere. The newspapers, talk radio, television, their friends, they all talk about Twitter.
And the propaganda that these consultants throw out there is unrealistic.
It's true, it is possible to find new customers on Twitter. But it's unrealistic. The amount of time you need to spend learning Twitter, and then using Twitter everyday, will far exceed the amount of new business you get back.
The reality is that Twitter is a great tool to strengthen relationships with existing customers. Most businessess will use Twitter that way. Your website, with some SEO, will do a much better job of finding new customers.
Over the years, a lot of SEO myths have propagated throughout the Internet simply because there were so many SEO consultants, that each consultant needed to make a name for him/herself. Each consultant published a blog, and announced some new ground breaking SEO idea that no one else thought of. It didn't matter if it was factual or not, they just needed to attract some attention.
That's why SEO appears to be very complicated. So much SEO mythology has been propagated, that businesses feel they have to hire a consultant. In reality, it's not that hard. But that's what the glut of SEO consultants did to the Internet marketing landscape.
So now I'm sensing the same thing with social media consulting.
Whoever wants to make the most money, need only push the greatest amount of propaganda. And hasn't it been that way for centuries? ✓
Everyone wants to be the social media guru, because that's the buzzword now.
Social media consultants are pumping out propaganda on their websites, blogs, and Twitter feeds. They're clamoring to get guest articles into the top websites and magazines, telling businesses that if they're not using Twitter, they're losing money.
And businesses are apt to believe this because they keep reading about Twitter everywhere. The newspapers, talk radio, television, their friends, they all talk about Twitter.
And the propaganda that these consultants throw out there is unrealistic.
It's true, it is possible to find new customers on Twitter. But it's unrealistic. The amount of time you need to spend learning Twitter, and then using Twitter everyday, will far exceed the amount of new business you get back.
The reality is that Twitter is a great tool to strengthen relationships with existing customers. Most businessess will use Twitter that way. Your website, with some SEO, will do a much better job of finding new customers.
Over the years, a lot of SEO myths have propagated throughout the Internet simply because there were so many SEO consultants, that each consultant needed to make a name for him/herself. Each consultant published a blog, and announced some new ground breaking SEO idea that no one else thought of. It didn't matter if it was factual or not, they just needed to attract some attention.
That's why SEO appears to be very complicated. So much SEO mythology has been propagated, that businesses feel they have to hire a consultant. In reality, it's not that hard. But that's what the glut of SEO consultants did to the Internet marketing landscape.
So now I'm sensing the same thing with social media consulting.
Whoever wants to make the most money, need only push the greatest amount of propaganda. And hasn't it been that way for centuries? ✓
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