Christmas. Bah, hum bug!
I loved Christmas as a kid, but became indifferent as I got older. I love the spirit of Christmas, the idea of giving, setting aside our differences, and then looking forward to a whole new year.
Yet, Christmas is a responsibility now. You have to buy gifts. You have to send out cards. You got to the store to do some shopping, and it's always crowded, and people fighting for the most popular items.
For me, as an affiliate marketer, I don't really take advantage of Christmas. I don't put up holiday banners, or do holiday specials, or send out "Christmas Savings" e-mail campaigns. I like affiliate marketing the lazy way, where traffic comes in via Google, people click links, and I make money. I like the position the I'm in, why should I create more work for myself because it's Christmas?
In fact, the Christmas season most of my websites and blogs see a decrease in traffic. The stuff I deal with in affiliate marketing isn't really the kind of stuff people buy as gifts. However, my beef jerky review blog is seeing an upswing in traffic right now.
I guess I've become a full-on Scrooge.
I thank my wife for pouring on Christmas cheer, however. Without her decorating the house, baking up the cookies and pies, and singing Christmas songs, I would be Scrooge.
So perhaps for guys like me, Christmas is about being thankful, even though we've already had Thanksgiving last month. And even though this time of year my websites and blogs don't earn as much money than in other months, I'm just happy to be in this position, working from home, being my own boss, and not really having to answer to clients. ✓
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Friday, December 18, 2009
Steve Johnson
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