After spending the past couple of month tweeting and twittering as often as I can (or at least as often as I can say something worthwhile), I'm coming to the conclusion that your target market is not on Twitter.

Twitter is a great communication tool, and addicting, considering the people you follow tend to be those you find interest in. But if you're an affiliate marketer, blogger, or publisher, do you really think your target audience is on Twitter?

I believe your target audience is still on Google.

That is, consumers find you through Google searches, not Twitter searches.

Twitter is where the techie people are. It's where the marketers are, the profiteers, the business people.

Twitter is a great way to keep your existing customers loyal. If they love your product, they'll follow you on Twitter, and you can feed them updates and keep your brand fresh in their minds. But you're not going to find new customers on Twitter.

On the other hand, everyone on Twitter is also a consumer. But the difference is that folks on Twitter are there to market, communicate and follow, they're not in shopping mode or research mode. Consumers still do that through Google searches.  ✓