As I continue to run Google AdManager on a handful of my blogs, one thing is becoming apparent to me, if you already display Google AdSense ads, you may as well run it through Google AdManager.
Google AdManager is an advertising management system. For small publishers like myself, think of it as a glorified banner rotation script. It's a small piece of javascript code you paste into your pages, and it rotates banners.
Google lets people use its AdManager for free because it will set AdSense as a default ad. You can set anything as a default actually, but it just gives you the option to choose AdSense.
So, think of it as a way to show AdSense ads, but utilizing a different script, one that lets you swap out ads quickly and easily, turn them on or off, or give one higher priority than the other. You can even show banner ads to those visitors from the UK, and then show AdSense to visitors from USA (if you wanted to).
You can still modify the AdSense colors within AdManager; AdManager has its own interface for that. You can load in all the AdSense channels you created on your AdSense account, or let AdManager create its own channels.
AdManager also gives you performance reports for the ad spaces you've defined, and even displays AdSense reports.
The biggest reason why you'd use AdManager to display AdSense ads, is so that you can quickly and easily remove the AdSense ads in favor for another ad. Otherwise, you might have to replace the code in your template, or replace the code in some other script you're using.
The second reason is because AdManager will provide AdSense earnings reports within AdManager. In fact, you'll be able to see the AdManager performance through AdSense's reports as well.
A third reason is that AdManager also gives you the option to let AdWords buyers buy ads specifically on your website. That is, AdManager provides a connection to AdWords. AdWords users can see the ad spaces you set up on your site, and lets them place paying ads on your pages. You can turn this on or off.
And for affiliate marketers, you can also do text links, because the creative interface in AdManager supports HTML and javascript.
One negative I can say about AdManager is that it's not easy to learn. It will take some time to understand it. AdManager provides several online videos and tutorials.
But if you're already running AdSense ads on your site, I recommend instead doing it through AdManager. The end result is that you'll still have AdSense ads showing on your site, you'll just be in a better position to rotate in other ads, etc. ✓
Google AdManager is an advertising management system. For small publishers like myself, think of it as a glorified banner rotation script. It's a small piece of javascript code you paste into your pages, and it rotates banners.
Google lets people use its AdManager for free because it will set AdSense as a default ad. You can set anything as a default actually, but it just gives you the option to choose AdSense.
So, think of it as a way to show AdSense ads, but utilizing a different script, one that lets you swap out ads quickly and easily, turn them on or off, or give one higher priority than the other. You can even show banner ads to those visitors from the UK, and then show AdSense to visitors from USA (if you wanted to).
You can still modify the AdSense colors within AdManager; AdManager has its own interface for that. You can load in all the AdSense channels you created on your AdSense account, or let AdManager create its own channels.
AdManager also gives you performance reports for the ad spaces you've defined, and even displays AdSense reports.
The biggest reason why you'd use AdManager to display AdSense ads, is so that you can quickly and easily remove the AdSense ads in favor for another ad. Otherwise, you might have to replace the code in your template, or replace the code in some other script you're using.
The second reason is because AdManager will provide AdSense earnings reports within AdManager. In fact, you'll be able to see the AdManager performance through AdSense's reports as well.
A third reason is that AdManager also gives you the option to let AdWords buyers buy ads specifically on your website. That is, AdManager provides a connection to AdWords. AdWords users can see the ad spaces you set up on your site, and lets them place paying ads on your pages. You can turn this on or off.
And for affiliate marketers, you can also do text links, because the creative interface in AdManager supports HTML and javascript.
One negative I can say about AdManager is that it's not easy to learn. It will take some time to understand it. AdManager provides several online videos and tutorials.
But if you're already running AdSense ads on your site, I recommend instead doing it through AdManager. The end result is that you'll still have AdSense ads showing on your site, you'll just be in a better position to rotate in other ads, etc. ✓
Thank you for the article now i know what Google Admanager is suppose to be and you convinced me to give it a go. Great blog you explain things clearly.
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