I read some articles recently about the fastest way to get your new website indexed into Google, or how to get it indexed most thoroughly.

I think the fastest way to get indexed into Google is to do nothing.

Google is just so good at finding new websites, you really don't have to do anything to get found. The Google guys are so anxious to stay one step ahead of the competition, that they've thought of everything possible to discover new websites, and new webpages.

Whether you like it or not, if you launch a website, Google is going to find it. It's just not true that you can launch a website and have Google never ever know about it. It's just not true.

Regarding the Google site map, I don't feel they're necessary, unless you want to prevent Google from indexing something. Google is pretty aggressive in finding every page on your website, it just isn't necessary. Again, if Google wants to be the most comprehensive search engine anywhere, they'll definitely crawl every page on your site.

They say that Site Maps are necessary for database sites where much of the content is accessed through search queries. But I've found that it's more efficient to build a script that creates a Table of Contents of every record in the database. Even with hundreds of thousands of records, Google still crawls every single one. I know this from having designed CousinConnect, and CousinConnect doesn't utilize Site Maps, yet Google crawled every single database record.

SEO Experts Spoiling the Broth

They say that too many cooks spoil the broth, and I think a similar analogy exists here. There are so many people proclaiming themselves to be SEO experts, and every one of them has a blog, and every one of them has to find something unique to say. As a result, they've convinced the general populace that SEO is SO difficult, that you have to hire an SEO consultant.

They do this to justify their trade.

The same is true with Twitter. These days, everyone wants to be a Twitter expert, and so each "expert" has to find something unique to write about, and in the end all it does is confuse people into thinking that Twitter is far more complicated than it really is.

And so when SEO experts tell you that you have to create a site map to ensure your site is thoroughly indexed, it's baloney. Google is automatically going to crawl every single page of your site whether you like it or not.

Google Site Maps was created so that you can control what pages you want Google to crawl, and how often. It was not created to guarantee it will crawl everything.

I previously expressed my disdain for so many self-proclaimed SEO experts zealously trying to find a new angle to report on, all in the quest to justify their existence. Instead they did nothing but scare people into believing something that just isn't true.

As a result, people have made SEO out to be something more complicated than it really is.

I've been in this business for 12 years now. I used to optimize for Inktomi when it was the dominant search engine, and then for Alta Vista, and now Google. I've seen it all. There is no magic bullet, no hidden secrets. Everything has been vetted out, and remedies created. It's now all based on creating quality websites.

Google wants to show quality websites in its listings, that's why it works so hard to find them. You can't build a piece of junk, and assume there's a special trick to getting it listed high in the rankings.

If someone tells you that you have to create Site Maps, or there's a special way to get indexed fast, it's just baloney, period.  ✓