I was reading several SEO blogs yesterday because I haven't been keeping up with the latest SEO news recently.

First there are tons of SEO blogs out there. And two, almost all of them are publishing stuff of almost no value. That is, the blogosphere is run amok of "SEO experts" who have nothing worthwhile to say, or are simply pointing your attention to something they saw on another SEO blog.

So I wanted to point out that every website ranks #1 on Google for something. That is, it may be a very descriptive search phrase, or a phrase that hardly anyone ever searches for. But still, it shows up #1 for that phrase. So in fact, SEO is not about ranking #1 on Google, but ranking #1 for the keyword or keyphrase that you desire.

Take this blog you're reading, "In Your Web" for example. It has a modest PR4 value. But yet it ranks #1 for the phrase "AB 178 California tax bill" as of this writing.

So if my measily PR4 site with a dumb sounding domain name can get the top listing on Google for a specific keyphrase, then so can yours.

And the topic of AB 178 is a pretty well written topic.

On top of that, I haven't been following the latest trends in SEO, at least for the past 12 months. So technically, I don't really know what I'm doing if you ask the SEO bloggers.

The fact that there are so many SEO blogs out there is more of an indication that the topic of SEO is quite lucrative on AdSense than anything else. Blog publishers understand they don't have to write anything that actually helps you. They only have to write what is necessary to keep traffic coming into their blogs, and keep the monetization going. And maybe that's why I haven't been following the SEO blogs that often.

Here on In Your Web, I've tried to write useful content, rather than reblog what's already been reblogged a thousand times elsewhere. But the truth is that there is only so much useful information to disseminate. I'd have to publish a bunch of junk just so that I can publish new material.

My advice is to keep the subject of SEO as simple as possible. Publish new material often. Write unique material, that is say something of your own instead of reblogging someone else's observations. Maybe people will start reblogging your material instead. Oh, and it really helps to put the keywords into the file name of your web document. After that, don't bother pulling the hair out of your head trying to stay on top of the latest SEO myths. 99% of what you read out there, is just reblogged material from someone who sounds like they might know something.


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