While perusing through Facebook this evening, I spied this advertisement on the side of the page (see right...)"Meet Real Mature Singles", and it shows a cute looking gal, with a nice set of boobs, standing next to a fully erect cactus.
I know that Facebook doesn't just show any ad to any given user. It looks at the profile data of a user and matches it up to its database of ads, and shows those ads that it thinks are most likely to get clicks.
Considering that Facebook already knows that I'm married, how did it figure that this ad will likely get a click from me?
I'm sure that Facebook has its own performance metrics.
Maybe its metrics say that ads for "real singles" still get lots of clicks from married folks. Or maybe their metrics say that guys who ride motorcycles are always on the look out for a fender bunny. Or maybe their metrics says that guys who live in a desert environment such as Southern California are interested in cacti.
Whatever the case is, I'm sure Facebook knows which ads tend to clicked on by which users. I guess it's interesting that married guys are clicking ads for singles.
And for the record, no I didn't the click the ad. ✓
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