The guys at Public Records Pro have been clawing at me to add their affiliate links to my genealogy sites over the past several months. All along I've told them that I'd do it, but that it won't happen right away.
But they've been very insistent, telling me about the tons of money that I'd be making. Considering I get many other affiliate merchants writing me and calling me making the same claim, I take it with a grain of salt.
Then finally, they send me a couple bags of beef jerky, and I had to smile at the gesture.
Well anyways, I decided to run their search boxes on State Archives and Birth Certificates. Those two sites had search boxes for Footnote and World Vital Records, and those particular programs really weren't the best fit for these websites. These websites were originally tailored to work with Ancestry.com, but since Ancestry.com decided it didn't want traffic from these sites anymore, I had to make do with Footnote and World Vital Records.
So far, the search boxes for Public Records Pro is showing some really good numbers. These numbers are along the lines of the Ancestry.com program back in the old days. But I'll condition that by saying I haven't yet tried running this affiliate program on Interment or CousinConnect.
Because Public Records Pro is so heavily focused on vital records, it naturally fits very well with my series of feeder sites. I also have it running on Death Records, Marriage Database, and Death Certificates. All of those sites are perfect matches for this affiliate program. That explains the great performance data I'm seeing thus far. But is it truly a great fit for Interment, or CousinConnect?
And, I've only been running this program for about 10 days now.
And I'm just starting to see refunds come in. I'm not sure how long it takes for the "latency" to fully realize itself. I expect more refunds to trickle in over the next several days, and once the sales/refund cycle reaches its peak, only then will I know where my earnings-per-click truly stands.
I'm actually late to the dinner table with Public Records Pro. Most of my genealogy affiliate marketing colleagues have been running their links and search boxes for several months now. Let me know what kind of performance data you're seeing, if you're running this program. 
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Friday, December 26, 2008
Steve Johnson
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