Adify is a name website publishers will be talking about in the months to come.

It's advertising platform that offers a couple of unique advantages over other advertising networks.

First, Adify itself is not really a traditional advertising network like DoubleClick or FastClick. Rather, it's an ad server, but which several niche advertising networks are hosted. There's currently over 30 highly-targeted advertising networks running on Adify. Adify is an advertising network platform, much like CommissionJunction is an affiliate marketing platform.

Why this is an advantage is because it allows for highly focused niche advertising networks to thrive. Since they can outsource their ad systems and transaction systems to Adify, they simply focus on the advertising business.

Adify has a list of advertising networks running on its system, including...

• Top Dog Network - connecting pet advertisers with pet websites


• Yardbarker Blogger - connecting sports advertisers with sports blogs


• Goodhealth Advertising - connecting health advertisers with health sites


• Gay Ad Network - connecting gay advertisers with gay websites


• SustainLane- connecting green advertisers with green websites

Check out all of the networks running on Adify...
http://www.adify.com/featured_networks.htm

The second big advantage to Adify, is that a single piece of advertising code can be used by multiple advertising networks. That is, if both Top Dog Network and Yardbarker Blogger wanted to place ads into the same ad space on my site, they can do so; I don't have to place a separate set of code for each network. Imagine having 3 or 4 niche networks placing ads into the same 728x90 banner rotation?

The more advertising networks running on Adify, the greater the possibility of this happening.

My Experience with Adify

So far, I've been pretty pleased. I'm currently receiving CPM-based ads on two of my blogs, DoggieNews and Junk Food Blog. Right now, Top Dog Network is placing ads on DoggieNews, and Martha Stewart Living Online is placing ads on Junk Food Blog. Both networks are on Adify. The "Martha Stewart" network is not currently listed on Adify's list as it's still pretty new.

The CPM rates that I'm being paid are very high rates, and I suspect it's because the networks themselves are working with advertisers who want to reach highly targeted audiences. On a month-to-month basis, my earnings on each network seems to equal my monthly earnings on AdSense.

What that means is that I can run a 160x600 skyscraper from AdSense to get all the CPC-based income, while the 728x90 CPM leaderboards from Adify monetize those visitors who don't click. It makes for a pretty good 1-2 monetization punch.

Adify supports CPM, CPC, and sponsorship-based advertising. So far, most of what I'm seeing is CPM-based.

If an advertising network doesn't have enough impressions to fill my inventory, it defaults to showing "run of site" ads, which appears to be stuff from CommissionJunction.

Take a look at Adify's current offerings of networks, see if one of them applies to your site(s), and comment here on it works out.  

Labels: Adify