I received an e-mail from the webmaster of a real-estate oriented website, asking to do a link trade with our real estate site, Real Estate and How. Actually, I think it's one of those pre-written letters that webmasters send en-masse to specific prospective partners.
Here is a quote from the letter...
This is actually among the more tame link trade requests I get. Many of them, which also happen to be send with regards to our real estate site, demand that I may only link with them if I happen to have a site with a PR value of 3 or higher. In other words, they spam all the real estate sites, and remind everyone not to respond if they're too small!
It seem the real estate industry is very hell bent on getting back links from other sites, but has this belief that no wants to exchange links with you if you're a low on the totem pole. What the Hell does it matter?
Just happy be you're getting a link. It's hard just to get even that!
I know what they're thinking. They're thinking, "If I have a page with PR6, and I'm linking to a site with PR3, then I'm giving them more PR value than what I'm getting back".
Don't look at it that way guys! First, look at it as getting traffic from that website. Any link, reasonably placed, will produce at least some traffic back. If you can get just a couple visitors a day from a link, and then manage to do link trades with another 50 websites, you could get anywhere from 100 to 1,000 visitors a day.
More importantly, each site you link with is going to grow. That PR3 site you're exchanging links with will easily become a PR5 with average effort. Many will eventually reach PR6, but only the very best will get to PR7.
And what the heck good does Google's Page Rank mean for mutual linking anyways? The better links are one-way links, the kind where people link to you just because they like you. This has more value with ranking high on search engines. Create good content, and you'll get this.
The most important part about linking is the anchor text. It doesn't matter if a PR1 site is linking to you, just make sure they're enclosing the right text within the anchor tags. This is the text that Google is going to optimize your website with. Just be happy that a PR1 site is linking to you with the words "real estate".
It's funny how real estate experts also seem to be experts in online real estate space.
Here is a quote from the letter...
This is in regards to Link-exchange program for our two websites movers.com & moversweb.com with Page Rank having 5 & 4 of Home page. This is part of our Search Engine Optimization program where we would like to place our two links on your sites. I hope that I will receive link from you in exchange of our links. As soon I receive a conformation for the link proposal, we will placeThis person is asking for a link exchange, but wanted to let me know that her two websites have a PR5 and PR4 respectively. I guess that's important for her to mention.
two links to your website.
This is actually among the more tame link trade requests I get. Many of them, which also happen to be send with regards to our real estate site, demand that I may only link with them if I happen to have a site with a PR value of 3 or higher. In other words, they spam all the real estate sites, and remind everyone not to respond if they're too small!
It seem the real estate industry is very hell bent on getting back links from other sites, but has this belief that no wants to exchange links with you if you're a low on the totem pole. What the Hell does it matter?
Just happy be you're getting a link. It's hard just to get even that!
I know what they're thinking. They're thinking, "If I have a page with PR6, and I'm linking to a site with PR3, then I'm giving them more PR value than what I'm getting back".
Don't look at it that way guys! First, look at it as getting traffic from that website. Any link, reasonably placed, will produce at least some traffic back. If you can get just a couple visitors a day from a link, and then manage to do link trades with another 50 websites, you could get anywhere from 100 to 1,000 visitors a day.
More importantly, each site you link with is going to grow. That PR3 site you're exchanging links with will easily become a PR5 with average effort. Many will eventually reach PR6, but only the very best will get to PR7.
And what the heck good does Google's Page Rank mean for mutual linking anyways? The better links are one-way links, the kind where people link to you just because they like you. This has more value with ranking high on search engines. Create good content, and you'll get this.
The most important part about linking is the anchor text. It doesn't matter if a PR1 site is linking to you, just make sure they're enclosing the right text within the anchor tags. This is the text that Google is going to optimize your website with. Just be happy that a PR1 site is linking to you with the words "real estate".
It's funny how real estate experts also seem to be experts in online real estate space.
